Fox Sports‘s sportsbook brand (FoxBet) has launched an online sportsbook in the Keystone State and they squeaked it into operation just in time for the start of the 2019 NFL season,
The new online sportsbook (PA’s 5th) went live at 2pm EST Sept 5, 2019 with a “soft launch” timed to catch the NFL season opener between the Green Bay Packers and the Chicago Bears at Soldier Field.
The soft launch is part of an initial testing period during which Pennsylvania Gaming Control Board (PGCB) can make sure FoxBet is running smoothly for their customers while complying with all PA state gaming regulations. Once the soft-launch is complete (very soon), the PGCB will set FoxBet loose to run 24/7 with their full slate of games.
Bonuses and promos at FoxBet
FoxBet is celebrating its entrance to the Pennsylvania market with two introductory promotional offers players should make sure they take advantage of.
First, FoxBet is offering a very simple sign-up offer in which the site gives you $20 to play just for signing up.
Second, FoxBet is offering a 100% matching initial deposit bonus up to a maximum of $100. This bonus must be played through on the site once (1x) prior to being released to the player. A 1x playthrough requirement is quite low for online gaming sites, where 2x, 5x, 10x, or higher playthrough requirements aren’t uncommon.
Who can use FoxBet and how do you connect?
The FoxBet app is available on Apple iOS and Android mobile devices and the website is also available via traditional web browser.
Players must be 21 years of age or older and physically located within the state borders to legally bet on FoxBet (and all other online PA gambling sites), You don’t need to officially reside in PA, but you must actually be located in the Keystone State when you make your bets.
What sporting contests are on FoxBet?
Being a large, world-wide operator, FoxBet offers bettors a wide range of national and international sporting events (in both collegiate and professional forms) including football, baseball, hockey, motor sports, golf, soccer, tennis, and much more. One nice feature of betting in Pennsylvania is that state laws don’t prohibit bets being made on collegiate sports, even those with PA college teams. There are other state legislatures who are much more restrictive in this regard.
Mount Airy (through FoxBet) becomes 5th online sportsbook in PA
The FoxBet sportsbook will operate under the sports betting license of Mount Airy Casino and Resort, who chose the The Stars Group (TSG) as their online gaming partner. TSG is well-known in gaming circles as the owner and operator of popular gaming brands PokerStars and BetStars, as well as many others.
The PA online sportsbook market increases to five participants with FoxBet’s entry. The others are BetSugarHouse, BetRivers, FanDuel, and Parx Casino. The two Rush Street Gaming operations (BetSugarHouse and BetRivers) have been the big winners in Pennsylvania’s sports betting market, but of course it’s still very early days. The power brand FanDuel just arrived in PA (via a license held by Valley Forge Casino) and is rapidly expanding market share. Parx is doing quite well too, and in fact is the only sportsbook operator in the state to expand their retail operations, currently having three physical sportsbook locations.
FoxBet’s physical sportsbook coming very soon
FoxBet operators were so eager to get their online sports betting app opened in time for football this year that they outpaced the launch of their retail sportsbook at Mount Airy Casino. Mount Airy expects to have the situation rectified in the very near future.
They are converting one of their old clubs (Gypsies Night Club) into a space for the new FoxBet sportsbook and are moving their poker room there too. In doing so, Mount Airy is counting on well-known and time-tested synergies between sportsbooks and live poker. The new sportsbook/poker room will be 7,000 square feet, split roughly in half between the two gaming activities.
TSG swapping BetStars for FoxBet as sportsbook brand
FoxBet will be replacing BetStars everywhere as the sports betting brand of TSG. They are launching directly as FoxBet in Pennsylvania and have already rebranded their New Jersey sportsbook (formerly BetStars) to FoxBet.
This is a much needed change and should help TSG greatly boost their sports betting handle. Under the BetStars brand, TSG has been struggling to compete with the better known brands DraftKings and FanDuel. This new partnership with Fox Sports gives TSG a massive increase in exposure as well as enabling them to offer their customers some attractive new features and content.
A familiar and comfortable interface
The new FoxBet mobile sports betting app (and website) operates in some respects as simply a new skin laid over the BetStars interface. The biggest changes are color and branding. The look and feel will be comfortable and familiar to longtime BetStars users, and the kinks have long been worked out.
Another familiar feature will be staying put: The popular Bet Boosts and Super Boosts wagers are still available on FoxBet. Here players will find special games that tempt players with more attractive odds. These game/odds combos are hand-picked by the sportsbook operator. As an example, in Thursday night’s NFL opener, FoxBet offered (Packers +3) as well as (Chicago -3) at +100 (i.e. no juice).
The Bet Boosts and Super Boosts games/odds change daily, so check back frequently to see what FoxBet has dialed up for you.
One of the most impactful features that come along with the switch to FoxBet is that players will gain access to integrated Fox Sports content, instant scores, stats, alerts, and odds updates as well as expert insight, breaking news updates, and commentary from Fox Sports’ team of well-known broadcasters and analysts.
Fox Sports personalities featured on FoxBet include First Things First analysts Cris Carter and Nick Wright; Lock It In experts Todd Fuhrman, Clay Travis, Cousin Sal, and host Rachel Bonnetta; host of The Herd, Colin Cowherd, and Fox NFL Kickoff host Charissa Thompson.
As an early example of the interaction, in the Bet Boost section for the NFL opener, FoxBet featured Nick Wright touting Packers +3 while Rachel Bonnetta suggested Chicago -3 was the way to go. Either way, the Bet Boost feature offered superior odds no matter which talking head players found persuasive .
Of course, bettors should always make their own judgements about the bets they make. It’s nice to get this great Fox Sports content, but don’t let any sports television analysts (i.e. entertainers) tell you who to bet on.
Sports and poker are a natural fit
Mount Airy holds, along with their sportsbook license, a set of licenses that allow them to operate online versions of slots, table games, and online poker.
It is a virtual given that (being partnered with TSG) Mount Airy will use their online poker license to run a room under the world-famous PokerStars brand. Exactly when this will occur hasn’t been disclosed yet.
When the PA PokerStars online poker room does launch, it is expected to be integrated with the FoxBet sportsbook app. Players will be able to navigate from one to the other with ease. Cashier and deposit/withdrawal functions should be similarly integrated.
FoxBet has high hopes to spread all across the US
FoxBet has very high aspirations. They will be live 24/7 in Pennsylvania any day now and have already replaced the BetStars brand in New Jersey, but they won’t be satisfied with only a two state presence in the new US sports betting market.
Partnering with TGS gives Fox Sports access to all their other partnerships with US casino operators and this will greatly expand their reach. For example, one of these operators is Penn National Gaming, whose gaming presence covers nine US states including Indiana which just legalized retail sports betting and is slated to roll out online sports betting very soon.
Using strategic partnerships such as these, FoxBet is well positioned to ride the wave of legalized sports betting that is expanding across the US in the coming years.