Less than a month after launching an online sportsbook, the SugarHouse Casino, a Philadelphia staple since 2010, revealed a major rebranding on Wednesday. Over the coming months, the casino will an undergo a rebranding and name change to the Rivers Casino Philadelphia. The Rush Street Interactive casino will be taking the name of sister casino Rivers Casino, located across the state in Pittsburgh.
Changes afoot for the SugarHouse Casino
The SugarHouse Casino has been busy over the last few months. In December, they launched one of the first retail sportsbooks, which is located within the SugarHouse Casino. Then late last month the SugarHouse became the first casino in Pennsylvania to launch a mobile sportsbook. With the launch of a mobile app, sports bettors can now place bets from anywhere in the state through the web or an Android app (an iOS solution is being held up due to upcoming changes in the Apple App store.
The imminent launch of online gambling — slated for mid-July — and the rebranding of the SugarHouse Casino appear to be no coincidence. The name change was made to unify two Rush Street Interactive casinos under one name as online sportsbetting and online casinos begin to take center stage in the state.
In addition to the name change, there will be significant improvements to the SugarHouse Casino property as well. Over $15 million has been allocated for property upgrades to the casino, which will include a high-end location for its six-month-old sportsbook, a new restaurant at the casino as well as an online casino that the company hopes to complement the new Bet Rivers Philadelphia casino. SugarHouse Casino representatives have said that the name change and rebranding will occur over the coming months.
What about online?
There is no official word yet on the fate of the PlaySugarHouse online casino brand, which also operates in neighboring New Jersey as one of the top online gaming brands in the state. Given the timing of the name change and the launch of online gambling, it’s not difficult to see that the PlaySugarHouse name change may be coming sooner rather than later.
The Rivers Casino Pittsburgh plans to launch an online casino this summer under the BetRivers brand, which one could speculate could be the ultimate name of the current PlaySugarHouse brand.